Vi\u00f0 erum \u00e1 \u00feeim sta\u00f0 \u00fear sem \u00e1huginn \u00e1 knattspyrnu fer \u00ed burtu, en HM stendur \u00e1 n\u00e6sta horni og heimurinn er a\u00f0 horfa. \u00cdslenskir a\u00f0d\u00e1endur vita betur en nokkur annar a\u00f0 l\u00edfi\u00f0 er ekki bara a\u00f0 horfa, heldur a\u00f0 hlusta, a\u00f0 hl\u00e6ja, a\u00f0 hrista \u00e1 ne\u00f0an. \u00deessi \u00f3gn er ekki bara \u00ed m\u00f6rgum t\u00f3num. H\u00fan er \u00ed sk\u00fdjunum.<\/p>\n
Fyrsta skrefi\u00f0 er a\u00f0 vinna \u00far g\u00f6gnunum \u2013 kortleggja hvar stu\u00f0ningurinn er til sta\u00f0ar og hvar hann vantar. \u00deetta er ekki bara t\u00f6lur, \u00feetta er g\u00f6gn fr\u00e1 samf\u00e9l\u00f6gum, blogg, Twitter. Noti\u00f0 anal\u00fdsu \u00e1 samf\u00e9lagsmi\u00f0lum til a\u00f0 finna “kl\u00fabba”, \u00fe.e. h\u00f3pa sem \u00feegar eru \u00e1 t\u00edstillinum. S\u00ed\u00f0an fer eftir \u00fev\u00ed hva\u00f0 \u00fei\u00f0 sj\u00e1i\u00f0 \u2013 hvort \u00fea\u00f0 er \u00f3breytt tilvik av \u00e1str\u00ed\u00f0u e\u00f0a fl\u00f3ki\u00f0 kerfi sem \u00fearf endurgj\u00f6f.<\/p>\n
Byrji\u00f0 \u00e1 l\u00e1gmarksfundum \u00ed hverjum b\u00e6. Skortir \u00fei\u00f0 fj\u00f6lda, taki\u00f0 \u00fe\u00e9r sm\u00e1 t\u00edma og kj\u00f3si\u00f0 a\u00f0 b\u00faa til minningarp\u00f6run, t.d. \u201cSvo, vi\u00f0 erum h\u00e9r!\u201d \u2013 or\u00f0 \u00e1 t\u00f6num.<\/p>\n
L\u00edttu \u00e1 st\u00e6rri myndina. Samverur \u00ed sk\u00f3lum, \u00ed\u00fer\u00f3ttaf\u00e9l\u00f6gum, kaffih\u00fasum geta skapa\u00f0 \u201cf\u00edkn\u201d um landsli\u00f0i\u00f0, sem er \u00f3d\u00fdrt, \u00f3metanlegt, og au\u00f0veldlega flutt til neti\u00f0. \u00deessi \u00ed\u00fer\u00f3ttarlokun er eins og br\u00e1\u00f0am\u00f6skva \u00ed \u00fe\u00f6rf \u00e1 skj\u00f3l.<\/p>\n
\u00de\u00fa \u00fearf a\u00f0 sk\u00fdra a\u00f0 fj\u00e1rmagn er ekki bara um peninga, \u00fea\u00f0 er um au\u00f0kenni. \u00cdslenska fj\u00e1rm\u00e1last\u00f6\u00f0var geta \u00edhluta\u00f0 \u00ed f\u00e9lagsskiptum, \u00ed myndefni, \u00ed myrkri. \u00de\u00fa skalt sm\u00ed\u00f0a \u201csamstarfsa\u00f0ila\u201d (sponsora) sem \u00feurfa a\u00f0 sj\u00e1 \u00e1vinninginn \u00ed sj\u00e1lfb\u00e6rni. Settu fram a\u00f0 fj\u00e1rhagslegt stu\u00f0ningur \u00fearf a\u00f0 vera \u00e1litinn sem fj\u00e1rfesting \u00ed \u00f3skab\u00e6rum framt\u00ed\u00f0argrein. \u201cSvo, h\u00e9r er t\u00e6kif\u00e6ri\u00f0 til a\u00f0 gera \u00edhluti.\u201d<\/p>\n
Fj\u00f6lmi\u00f0lar eru \u00f3metanlegir. \u00de\u00fa m\u00e1tt ekki l\u00e1ta fj\u00f6lda \u00fe\u00edn fara \u00ed a\u00f0 vera \u00f3\u00feekkt. B\u00fa\u00f0u til hlj\u00f3\u00f0r\u00e1sar\u00e1sir, podcasts, livestreams \u00ed dag, og \u00e1 daginn \u00feegar HM byrjar. S\u00fdnileiki er a\u00f0alvopn. \u00c1st\u00e6\u00f0an er a\u00f0 \u00feegar allir vita a\u00f0 \u00fe\u00fa ert \u00ed leiknum, \u00fe\u00e1 eru fleiri a\u00f0 hlusta.<\/p>\n
\u00datgefi\u00f0 daglega myndskei\u00f0 me\u00f0 \u00fe\u00e1tttakendum landsli\u00f0sins. Leysi\u00f0 a\u00f0 \u00fei\u00f0 s\u00fdni\u00f0 \u00e6vint\u00fdri, s\u00fdni\u00f0 \u00e1ram\u00f3tin, s\u00fdni\u00f0 \u00e1vallt \u00feegar reynsla er \u00e1vallt. \u00deessi r\u00f6\u00f0 er \u00fer\u00e1tt gegn \u00f3\u00feroska.<\/p>\n
Ekki vera hr\u00e6ddur vi\u00f0 a\u00f0 b\u00faa til \u201cmemes\u201d. Vinnan \u00fe\u00edn er a\u00f0 f\u00e1 f\u00f3lki\u00f0 til a\u00f0 segja: \u201cJ\u00e1, vi\u00f0 erum me\u00f0!\u201d \u00feegar \u00fea\u00f0 horfir \u00e1 myndefni. Engu a\u00f0 s\u00ed\u00f0ur, settu \u00ed huga a\u00f0 \u201cmemes\u201d \u00feurfa a\u00f0 vera \u00ed takt vi\u00f0 menningu, ekki a\u00f0 vera bara kl\u00fank.<\/p>\n